Young Entrepreneurship Program

The Junior League of Tampa’s Young Entrepreneurship Program (YEP) aims to grow the potential, leadership, and influence of female business owners. Launched in 2014, the program offers a unique and valuable opportunity for local entrepreneurs to showcase their brands, products, and mission to all of Tampa Bay.

Meet our 2025 YEP Winner – Madison Quintero with Full Herizon

There’s nothing quite like finding the perfect accessory to brighten your day, and this year’s Young Entrepreneurship Program (YEP) winner, Madison Quintero, has built her business around helping women feel confident and uplifted through her brand, Full Herizon.

Founded in 2021, Full Herizon offers lightweight, tarnish-free, and hypoallergenic jewelry designed with both style and comfort in mind. Every piece is paired with distinctive, women-designed packaging, making the unboxing experience as memorable as the jewelry itself. Over the past four years, Madison has steadily grown her loyal following — from first-time shoppers discovering her booth at the Holiday Gift Market to repeat customers who come back year after year looking for her latest designs

“I grew up in Tampa, and the Holiday Gift Market has always been so special to me,” said Quintero. “Winning YEP means I have the opportunity to keep investing in my dream and to share my passion with even more women in the Tampa Bay community. I want every customer to feel like they’re part of something bigger when they shop with us.”

Full Herizon’s success is built on more than style — it’s fueled by careful planning, attention to detail, and an unwavering commitment to quality. Madison has reinvested in her business each year, refining her booth experience with upgraded displays and festive décor, expanding into new Junior League markets across the country, and growing her product line to reflect evolving customer trends.

As the 2025 YEP winner, Madison will receive a complimentary booth at the Holiday Gift Market, mentorship to support her entrepreneurial journey, expanded promotional opportunities, and a $5,000 grant from The Dot and Lu Tinsley Family Foundation to help grow her business. She plans to use the award to continue elevating her brand presence and scaling her production to meet demand.

“We are thrilled to celebrate Madison and Full Herizon through YEP,” said Lauren Lendoiro, 2025 HGM Co-Chair. “Her passion, creativity, and dedication to uplifting women through her designs perfectly reflect the mission of this program, and we can’t wait to see her business continue to grow.”

Be sure to visit Full Herizon in the Expo Hall at this year’s Holiday Gift Market and follow along on social media to see the latest designs.

Thank you to our YEP Sponsor!

About YEP

QUALIFICATIONS

The awards and grant are open to women who meet the following qualifications:

Over 21 to under 40 years of age at the time of Holiday Gift Market
Majority owners of their business
Sell a product that is a unique addition to the Holiday Gift Market selection
Are not current members of The Junior League of Tampa

JUDGING CATEGORIES

Winners will submit an application and be chosen based upon:

Products and Brand Story
Preparedness for Market
Social Media Impact

AWARDS

The winner of the Young Entrepreneurship Program receives:

A free booth at Holiday Gift Market to sell her products
A $5,000 grant from The Dot and Lu Tinsley Family Foundation to grow her business
Business media promotion through social media, television, and print to enhance brand recognition throughout Tampa Bay Area
A feature in The Junior League of Tampa’s Sandspur Magazine
Spotlight branded signage during the Holiday Gift Market
Mentorship for Market

Entrepreneur on the Rise Awardees
Additional runners-up may be awarded, based on outstanding applications, and will receive the benefits of participation at the Holiday Gift Market.

THE ENTREPRENEUR ON THE RISE PROGRAM

In 2019, the Entrepreneur on the Rise program (EOR – formerly known as the YEP Incubator) began as an expansion of the reach of YEP. There is only one YEP recipient; however, the program received an abundance of applications from additional women-owned businesses that could also benefit from a presence at Holiday Gift Market.

An inaugural class of 5 applicants were selected and provided free one-day pop-up booths at the 2019 Holiday Gift Market. These businesses were: Sustainable Marketplace, Vetue Boutique, Preston & Grace, Meg Britten art and illustration, and Nicole Macaroon.

In 2020, two EOR businesses, Wildly Free Jewelry and The Southern Stripe, were provided with complimentary virtual space at the online Holiday Gift Market and $500 stipends to further their growth.

In 2021, two businesses received subsidized booths at the Holiday Gift Market, Sweet Pea Lane, and Marrin Costello.

In 2022, two businesses, The Pretzel Pantry and Angelina Bakes, received subsidized booths at the Holiday Gift Market, a feature in the Sandspur Magazine, showcase at a Junior League General Membership Meeting, and their goods were part of the VIP Preview Party Gift Package.

The Entrepreneur on the Rise program will continue to evolve and identify additional ways to support even more burgeoning local female-owned businesses within the framework of the Holiday Gift Market.